According to retailer reports, the Blu-ray version of  "Iron Man" sold 260,000 copies on its first day of sale - a record for the Blu-ray format - and has sold over 500,000 copies in its first week of sales, becoming the highest selling Blu-ray title of the year. Coming in a distant second on the Blu-ray sales chart was the Blu-ray release of "Forgetting Sarah Marshall"